Tyler Anderson - Industrial Design
Adam Hale - Graphic Design
Beau Oyler - Strategy and Direction

I was brought on by Tom Segura and Bert Kreischer to lead industrial design for Por Osos, their vodka brand. They'd worked with a distiller to develop a custom recipe that reflected their own tastes, and needed a bottle that felt traditional but modern - something disruptive in a category that hadn't seen real innovation in over a decade. The brand is built around the duality between the two of them, tied together by their slogan: Make Friends.

I ran the design side from initial concepting through manufacturer sign-off, working alongside Adam Hale on brand and label design. It's been an amazing project to be part of, and even better watching it grow since.

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